Tds on Advertising
Abhishek Selvam O (374 Points)
11 April 2020
Amount paid for.advertising is tds to be deducted u/s 194c or 194j
4 Replies
Piyush Khandelwal
(8 Points)
Replied 11 April 2020
Section 194J is TDS on profession or technical services. The defination of professional services u/s 194J includes advertising and therefore the amount paid for advertisement requires deduction of TDS u/s 194J.
MAHARAJA SELVA ESWAR
(285 Points)
Replied 11 April 2020
194 c as it can be grouped under advertising contract.
Piyush Khandelwal
(8 Points)
Replied 11 April 2020
In my view, it depends upon the fact of the case and nature of the contract. Accordingly, 194C or 194J will apply.
Spurto Consultancy Services
(Consultant)
(1891 Points)
Replied 11 April 2020
TDS to be deducted u/s 194C
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