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Tds on advertisement u/s 195

Nalin Maheshwari (Manager Finance & Accounts) (38 Points)

13 July 2016

Hi, We are a service company & will be giving Ad in a foreign magazine for which advance payment is to be made. Will payment to foreign magazine attract TDS under section 195??

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Shubham Gupta (Business Consultants) (2077 Points)
Replied 13 July 2016

TDS on Advertisement Income of foreign entity is to be made only if, foreign entity has a permanent establihment (PE) in India. Please obtain a declaration/confirmation from them as to whether or not they have a PE in India.