Tds applicable or not

Section 194C of income tax act says payment for carrying out any work will attract TDS. Work for the purpose of section 194C will include; advertising; broadcasting and telecasting including production of programmes for such broadcasting or telecasting; carriage of goods or passengers by any mode of transport other than by railways; catering; manufacturing or supplying a product according to the requirement or specification of a customer by using material purchased from such customer, On interpretation of this we can establish that such charges does not attract Tds liability.