Tds applicable or not..?

CA M.NAGARJUNA REDDY (CHARTERED ACCOUNTANT) (591 Points)

16 February 2012  

Any one plz suggest on the following...

 

One Company paid  sponsership fees to an agriculture university for conducting a seminar.

In return, this company's name and product details are published on the manual of that seminar.

The issue is- whether company is required to make TDS on that amount...?