Swot Analysis - An Overview

Page no : 2

Misha (CCI STUDENT.....) (773 Points)
Replied 20 January 2011

Very useful post.....Thanks for Sharing...


CA Ankit Gulgulia (Jain) (B.COM (H) FCA CIFRS CBV R-ID (IICA) R. Valuer (IBBI))   (5842 Points)
Replied 20 January 2011

Nice Post ! Thanks for Sharing


RAMA KRISHNA (Sr.Executive - Accts & Preparing for IPCC)   (670 Points)
Replied 20 January 2011

Originally posted by : SAN...

Amazing Article Sir .Keep Sharing

thanks

Karan Teli (Life Is just an Illusion...!!)   (4573 Points)
Replied 20 January 2011

A good one sir.., 

ye dil mange more.........


sivaram (Asst Mgr-Taxation) (6918 Points)
Replied 20 January 2011

nice one



Rahul Chobdar (Chartered Accountant (Financial Management))   (561 Points)
Replied 20 January 2011

Thank You Sir :)



(Guest)

VERY NICE AND HELPFUL ARTICLE...THANKS A LOT...!!!


CS LLB Pulkit Gupta (https://www.facebook.com/pages/Life-and-Promises/553962034682487)   (16631 Points)
Replied 20 January 2011

Very important posting for CA PCC students who want to have a clear idea abt. Swot analysis. It is the most frequently used concept in SM. 

Not only Ca but it is also useful in our daily life. Whatever work we do we s'd analyse our Strength and Weakness....

E.g. Mahabharata is a classic e.g. of Swot Analysis. For details read    /forum/mahabharata-7-things-you-can-learn-from-this-epic-116420.asp

Thx for sharing this bhaiya and I have bookmarked it for future reference too...

1 Like

ROHIT CHATURVEDI (CA Final Student ) (2298 Points)
Replied 20 January 2011

thanks a lot for sharing sir:)


RONAK J DARJI (IPCC,M.COM,B.COM) (70 Points)
Replied 20 January 2011

THANK YOU SIR




(Guest)

very useful......thanks for sharing


M.Ravinder (Student) (22 Points)
Replied 20 January 2011

Thank U,Nice Sharing.....



(Guest)
Originally posted by : Karan Teli

A good one sir.., 

ye dil mange more.........

HEY WANT TO CLARIFY WITH AN EXAMPLE

 

SWOT Analysis of Wal-Mart

Strengths

To find out the strengths the core structure of this business along with its core competencies that give it an edge over its competitors were taken into account. Here are the things that can be accounted as the strengths in the SWOT analysis example of Wal-Mart.

  1. A well established and popular brand name: With its wide network of around 3000 stores spread across 14 countries Wal-Mart is a popular brand name. It’s well known as a chain of convenience stores that offer a range of products with true value for money.
  2. Attractive pricing: Wal-Mart is a favorite with the masses because of its cheap and bargain pricing policies. Its attractive pricing, which results from economies of scale, attracts customers from all economic classes. Wal-Mart buys in bulk and the discounts thus earned are passed on to the consumers as well.
  3. Extensive range of products: Wal-Mart offers its customers an extensive range of products – clothes, appliances, electronics, home utilities, groceries, beverages and generic goods etc.
  4. Excellent brand mix: Wal-Mart offers a wide range of brands including prominent brands like GE, Disney’s, Mary-Kate to private labels like Puritan, George, Durabrand and Ol’ Roy. This mix of brands offers the customers a greater degree of choice.
  5. Strong market base in the U.S.: Wal-Mart enjoys a strong market position in the U.S. with more than three fourths of its business located there.

Weaknesses

Despite being an immensely successful business, Wal-Mart has its weaknesses too. The core structure of the business, its business policies and how it compares against its competitors was analyzed to form a list of its weaknesses. Here are some of the findings:

  1. Restricted geographical expansion: Despite being an international business, Wal-Mart has still restricted its operations to 14 countries. While on the other hand most of its competitors have made their way into a larger number of countries.
  2. Selling Chinese goods: The Chinese goods sold by Wal-Mart over the past few years have marred its brand image and have left it with legal cases concerning health and safety.
  3. Employee issues: Over the past few years the company has experienced a lot of employee and labor issues, which has weakened the integrity of its workforce.

Opportunities

To scan for the opportunities the operating environment of Wal-Mart was analyzed, and here are some of the prominent findings:

  1. Increase online sales: One of the best ways to boost sales and to reach out to those places where Wal-Mart does not have its stores is through online sales. If the company focuses more on online sales it can add some significant figures to its revenue.
  2. Tapping more international locations: To increase its customer base, Wal-Mart should consider tapping those international markets that it hasn’t entered as yet. There are many companies which can offer tremendous opportunities to Wal-Mart.
  3. Adding more Brands: Even though Wal-Mart sells a large number of brands there are many more brands that it can consider adding to its brand portfolio.
  4. Reaping from the economic turmoil: The recent economic upheaval has left most families will lesser disposable income and many struggling as a result of the cyclical unemployment. In such a scenario Wal-Mart can intensify its promotional campaign to attract customers with its bargain and cheap pricing policies.

Threats

To trace out the threats for Wal-Mart, the social, political and environmental factors affecting its business were taken into consideration and here’s the outcome:

  1. Emerging of other big retail chains: There are several other big retail chains that have come up with attractive pricing, excellent promotion and equally extensive range of products and brands which have cause Wal-Mart to lose some of its market share.
  2. Barriers of entry into newer markets: Despite being a well-recognized brand Wal-Mart faces a lot of social, political, legal and communal barriers when trying into new markets. There have been a couple of instances in the recent past where Wal-Mart faced a lot of opposition from the locals when it decided to foray into some new markets.

This detailed SWOT analysis of Wal-Mart will serve as a lovely SWOT analysis example for all those who need help in carrying out and reporting the results of a SWOT analysis of their business or project.

MATRIX

1 Like

Azim Khan ACA,CS,CMA*,LLB* (Proprietor) (1312 Points)
Replied 20 January 2011

Thanks a lot sir, very useful informations..




(Guest)

thanks sir for sharing the useful post



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