Strategic management

Sanmitra Sanjeev Ratnaparkhi (-) (223 Points)

08 April 2014  

Will somebody explain me that whether the environment (highlighted portion) means, here, all that is political, legal, economic, .........?

Question:-

The term PESTLE analisis is used to describe a framework for analyzing the micro-environmental factors

Answer:-

Incorrect:The term PESTLE Analysis is used to describe a framework for analysis of macro environmental factors. IT involves identification of political, economic, socio-cultural, technological, legal and environmental influences  on an organization and providing a way of scanning the environmental influences that have affected or are likely to affect an organization or its policy. The advantage of this tool is that it encourages management into proactive and structured thinking in its decision making.