Sponsorship of tv show & advertisement

navne (service) (33 Points)

12 October 2012  

Hello

I wanna know whatif a company sponsor a TV show for a Channel wherein the tvc/news paper  agency & channel is a same.

my query is - In above scenerio , what would be service tax liability under reverse charge for sponsorship services, if contract amount  is 100?.

do we have to do two seperate contract or composite contratct?

1. for TV/news paper ad.

2. for sponsorship