What are the tax implications for a sponsored post on instagram?
3 Replies
CA. Sourav Sarkar
(Chartered Accountant )
(24583 Points)
Replied 05 May 2021
It comes under advertising income. There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.
ayusmita
(Tax consultant)
(5885 Points)
Replied 05 May 2021
It's depends upon your treatment of sponsors
mean if you treat or making money as a business or you involved in its as business then as income from business if not as business then it will be as income from profession
mean if you treat or making money as a business or you involved in its as business then as income from business if not as business then it will be as income from profession
Erny Sullenberger
(4 Points)
Replied 04 May 2022
it seems to me that it depends on each sponsor individually
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