Focus on your Future :
• Concentrate your portfolio of business on long-term winners
• Target your most valuable customers
Prepare to Weather The Storm:
• Leverage your breakeven to remain profitable even
under the worst-case scenario
• Reduce capacity, complexity and fixed costs
• Husband your balance sheet
Anticipate the Future Industry Structure:
• Create a view of how your industry could restructure
• Understand the impact of government intervention
Resolve your game plan
• If the industry needs to consolidate decide if you are a buyer of seller
• Allow for selective share increases through smart pricing
• Do not sacrifice R&D or capital expenditure; prioritise and use these investmentsoffensively
Prepare to take intelligent risks
• Get ready for the upturn Watch and prepare for rekindling of price increases; particularly on commodities
• Prepare to recapitalise your debt if the stimulus package overshoots
Source: Booz & Co
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