Dear Mr.Viren.
As per Rule 3(1) of CENVAT Credit Rules, 2004, a manufacturer or producer of final products or a provider of taxable services shall be allowed to take credit (hereinafter referred to as the CENVAT Credit) on (i) any input or capital goods received in the factory of manufacture of final product or premises of the provider of output service on or after 10/09/2004 (ii) any input service received by the manufacturer of final product or by the provider of output service on or after 10/09/2004.
Since the cost of advertising expenses has been included in the cost of final product, in view of above statutory provision, the main manufacturer can very well avail CENVAT credit of advertising expenses,
As per Rule (4) of CENVAT Credit Rules, 2004, "The CENVAT Credit may be utilised for payment of any duty of excise on any final product.
Accordingly, you may use such CENVAT credit of Service Tax on advertising Services, towards payment of Central Excise duty on clearance of final product from the premises of main manufacturer.
Enjoy the credit.
DILIP DARJI.