Sales to end users- position in Form-704

Hello Friends.

                        Require some help on this one.

                        While filling the E-Form 704 I came with this typial querry. The dealer sellls goods to the end users, therefore he doesnot have any TIN Nos. of the said parties. So while filling the Annexure J- Section 1 in Form 704, whre do I show the above transaction?

1. Should I show it as "other Sales"?
2. Or should I show it as Sale to non TIN holders?