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Query on gst

Abhilash Menon (Analyst) (25 Points)

29 August 2016

1. Would the GST Bill bring in Higher flow of investment in the market, if so some stats on it would be really helpful. 2. How will the GST play a role In regard to MNC’S 3. How will the new GST bill effect the existing businesses (Big Brands in FMCG) 4. How will it reduce the multiple tax levies

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Abhilash Menon (Analyst) (25 Points)
Replied 29 August 2016

GST Bill- The Pandora Box for your brand strategy

The passing of the GST bill is a landslide achievement for the Indian economy but at the same time industry experts have also signaled caution to brands who are suffering from a weak brand strategy. The new GST will make the entire country come under one tax regime. The proposed GST Bill will play an important role in being the primary reason for removing the irregularities and the complications of multiple tax levies thereby enabling a higher flow of investment. The tax reforms will reduce the barriers for new entrants, this will make the competition in the market much fiercer. All the new players in the market will look to cease this golden opportunity by adopting a competent brand strategy which would be backed up by a strong market analysis. A proficient Strategy is a must for a brand especially if they are ambitious to understand their competitor’s strength and weaknesses so that they are able to counter their rival’s tactics.

Brand strategy for current Brand Champs

Industry analysts have pointed out that the existing brand grandees will be witnessing a more cluttered market, which will boast both genuine and weak competition. A dynamic scenario like this, will be sufficient to create the perfect recipe for Innovative Brand strategies. Every brand will push to infuse a strategy through which they are able to engage with their target audience in the most creative ways.

Be ‘The Brand’

Since the new GST will make the temperature of the market hit the ceiling therefore you cannot afford to be just a brand, you have to be ‘The Brand’. All brands will have to create a strategy which will make them not only unique but irreplaceable. Even though the new GST bill is being criticized from both sides of the spectrum, one thing is for sure, it is truly a great opportunity for the market to witness the capability of what a great brand strategy can achieve. No wonder the new GST bill is being regarded by industry experts as the Pandora box of unimaginable possibilities for the Indian economy.