Chartered Accountant
1441 Points
Joined September 2008
Expectation is always based on the clients projections (often presented in minutes of meetings held). Get the MIS prepared by the sales executives. You have the following options
1. Talk to management and get their expectations and views on the same.
2. Go through the trend of the company ( if any) - last 3 normal years trend preferred
3. Go through the market treand ( where the above is not possible)
4. Regression analysis (where there is no definite trend)
R/m cost and direct expenses is a % of the sales normally. If historical data does not suggest so, go for corelation analysis.
Take fixed expenses as fixed +/- inflation adjustment
Hope that this will be useful for all... Best of luck