Marketing Strategy

CMA KNVV Sri Vidya - Sri Kanth (C.A.Final (New) ICWAI FINAL (New))   (11269 Points)

18 August 2009  

A disappointed salesman of Coca Cola returns from his Middle East assignment.



A friend asked, "Why weren’t you successful with the Arabs?"



The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters...



First poster: A man lying in the hot desert sand... Totally exhausted and fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed and moving on.



And Then these posters were pasted all over the place.



"Then that should have worked!" said the friend.



"The hell it should had!? said the salesman. didn’t realize that Arabs read from right to left" 



MORAL OF THE STORY: Learn the marketing strategy and needs of your customers better!