Q. Can a Chartered Accountant advertise his professional attainments or
services?
A. No, as per Clause (7) of Part –I of the First Schedule of the CA Act read with Section 22, a
member shall be deemed to be guilty of professional misconduct, if he advertises his
professional attainments or services. Now the Act has been amended and a proviso has
been inserted in the Clause (7) . The proviso says that a member in practice may
advertise through a write- up setting out the services provided by him or his firm
and particulars of his firm subject to such guidelines as may be issued by the
Council. Thus due to addition of this proviso now the Chartered Accountant in
practice is allowed to advertise. But it has to be as per the Guidelines of the
Council . Here the attention is drawn to the Clause (6) of the Part-I of the First
Schedule which says that if Chartered Accountant solicits clients or professional
work either directly or indirectly by circular, advertisement, personal
communication or interview or by any other means it would be treated as
professional misconduct . So if proviso to Clause (7) and wordings of Clause (6)
are compared , it appears that an impossible situation is created since Clause
(6) prohibits advertisement and Clause (7) allows advertisement. However, there
is no contradiction as in Clause (6) only the advertisement for soliciting of clients
or professional work is prohibited . Thus other advertisements which do not solicit
clients or professional work are not covered under this Clause. Whereas, Clause
(7) prohibits Chartered Accountant from advertising his professional attainments
or services, but the proviso permits to advertise through a write- up setting out
the services provided by him or his firm and particulars of his firm subject to such
Guidelines as may be issued by the Council. Thus advertisement, in a limited
way through a write –up, as per the Council Guidelines and not soliciting of
clients or professional work is permitted . The Advertisement Guidelines of the
Council (refer pages 309- 312 of the Code of Ethics, 2009) are as under:-
GUIDELINES FOR ADVERTISEMENT FOR THE MEMBERS IN PRACTICE
ICAI Guidelines No.1-CA(7)/Council Guidelines/01/2008,
dated 14th May,2008
(Issued Pursuant to Clause (7) of Part I of the First Schedule
to the Chartered Accountants Act, 1949.)
The Members may advertise through a write up setting out their particulars or
of their firms and services provided by them subject to the following Guidelines
and must be presented in such a manner as to maintain the profession’s good
reputation, dignity and its ability to serve the public interest.
1. The Member(s)/Firm(s) should ensure that the contents of the Write up are
true to the best of their knowledge and belief and are in conformity with these
Guidelines and be aware that the Institute of Chartered Accountants of India
does not own any responsibility whatsoever for such contents or claims by the
Writer Member(s)/ Firm(s).
2. Definitions
For the purpose of these Guidelines:
(i) The “Act” means The Chartered Accountants Act, 1949.
(ii) “Institute” means the Institute of Chartered Accountants of India.
(iii) “write up” means the writing of particulars according to the information
given in the Guidelines setting out services rendered by the Members
or firms and any writing or display of the particulars of the Member(s) in
Practice or of firm(s) issued, circulated or published by way of print or
electronic mode or otherwise including in newspapers, journals,
magazines and websites ( in Push as well in Pull mode) in accordance
with the Guidelines.
(The terms not defined herein have the same meaning as assigned to them in
the Chartered Accountants Act, 1949 and the Rules, Regulations and Guidelines
made there under.)
3. The write-up may include only the following information:
(A) For Members
(i) Name ……………… Chartered Accountant
(ii) Membership No. with Institute
(iii) Age
(iv) Date of becoming ACA
(v) Date of becoming FCA
(vi) Date from which COP held
(vii) Recognized qualifications
(viii) Languages known
(ix) Telephone/Mobile/Fax No.
(x) Professional Address
(xi) Web
(xii) E-mail
(xiii) C A Logo
(xiv) Passport size photograph
(xv) Details of Employees (Nos. - )
(a) Chartered Accountants -
(b) Other Professionals –
(c) Articles/Audit Assistants
(d) Other Employees
(xvi) Names of the employees and their particulars on the lines allowed for a
member as stated above.
(xvii) Services provided
(a) ………………………………
(b) ………………………………
(c) ………………………………
(B) For Firms
(i) Name of the Firm …………………… Chartered Accountants
(ii) Firm Registration No. with Institute
(iii) Year of establishment.
(iv) Professional Address(s)
(v) Working Hours
(vi) Tel. No(s)/Mobile No./Fax No(s)
(vii) Web address
(viii) E-mail
(ix) No. of partners
(x) Name of the proprietor/partners and their particulars on the lines allowed for a
member as stated above including passport size photograph.
(xi) C A Logo
(xii) Details of Employees (Nos. - )
(a) Chartered Accountants -
(b) Other professionals –
(c) Articles/Audit Assistants
(d) Other employees
(xiii) Names of the employees of the firm and their particulars on the lines allowed
for a member as stated above.
(xiv) Services provided:
(a) ……………………………….
(b) ………………………………
(c) ………………………………
The write-up may have the Signature, Name of the Member/ Name of the Partner
signing on behalf of the firm, Place and Date.
4. Other Conditions
(i) The write-up should not be false or misleading and bring the profession into
disrepute.
(ii) The write-up should not claim superiority over any other Member(s)/Firm(s).
(iii) The write-up should not be indecent, sensational or otherwise of such nature
which may likely to bring the profession into disrepute.
(iv) The write-up should not contain testimonials or endorsements concerning
Member(s).
(v) The write-up should not contain any other representation(s) that may like to
cause a person to misunderstand and/or to be deceived.
(vi) The write-up should not violate the provisions of the ‘Act’, Rules made there
under and ‘The Chartered Accountants Regulations, 1988’.
(vii) The write-up should not include the names of the clients (both past and
present)
(viii) The write-up should not be of font size exceeding 14.
(ix) The write-up should not contain any information other than stated in Para 3
hereinabove.
(x) The write-up should not contain any information about achievements/award or
any other position held.
(xi) The particulars of information required at para (ii) of 3(A) and para (ii) of 3(B)
above is mandatory.