Amul, extremely prompt with its ad campaigns, never misses any contemporary issue..............
Here are some interesting Ads of Amul relating to Sports.......
1. . Its latest ad is a tribute to Sachin Tendulkar who retired from ODI cricket recently, after a career spanning 23 years.
2. Its ad is a tribute to Lionel Messi who scored his 86th goal this year to break Gerd Mueller's 1972 record of 85 strikes in a year.
3. This ad is an apt descriptttion of the mess in Indian sports currently. With the Indian Olympic Association suspended by the international body, the athletes may suffer and the people at the helm will surely be held accountable.
4. Amul also took a dig at India captain MS Dhoni for his demand for a turning pitch at the Eden Gardens in Kolkata, where India and England will play the third Test. Dhoni has been underfire from a section of media and former cricketer as well as pitch curator Prabir Mukherjee, who alleged Dhoni wants Test matches to end in three days.
5. This ad is dedicated to former Australian cricket captain Ricky Ponting, who retired after 17-year Test career. He is the second highest run-getter, behind Sachin Tendulkar, in Tests and ODIs.
6. In this ad, Amul has backed master batsman Sachin Tendulkar, whose prolonged poor form has drawn scathing comments from his critics. Some of them have even asked him to retire.
However, a large section of cricket lovers, including some of his current and former teammates like Gautam Gambhir, Anil Kumble and Sunil Gavaskar, have come out in his support.
7. Amul knows how to celebrate everything that is good. So even though India were done in by Monty Panesar's bowling, the spinner surely deserves it all.
8. The sting by a TV channel might have led even the ICC to intervene but a lot needs to be done to root the menace out of cricket.
9. This ad is dedicated to the West Indies team's title win in the World T20. It shows Chris Gayle doing a jig while the Amul girl holds the trophy.
10. In this ad, they have hailed the U-19 World Cup victory by the Indian team under the leadership of Unmukt Chand.
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