Gift to customer

It can be showed as Gifts in the P&L A/c.  the expenditure would not be disallowed.  This can be from the fact that, to increase the business relationship between the co & customer so that the customer may provide more business to the co,  the expense would not be disallowed from I-T point of view.  You can show this expense under sec 37 of the I-T Act.

book the expenses under the head "business promotion" to avoid litigation, as gift is not an allowed expenditure under incometax.

Mr Sharma.  Could you please provide an case law & also the section reference under the I-T act, which shows that gift is not an allowable expenditure.

business expenditure is allowed from sec 30 to 37, in which gift is not included (sec 56), however such expenses are of general nature and may be booked under general expenses u/s 37.

to make gift to somebody, gift should be made from "tax paid money" i.e its capital outgo and can not be claimed as revenue expense under any circumstance.