Fringe Benefit TAx

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Is Advertisement given on news paper (print media) liable to FBT?

Replies (12)

I think yes
 

sry friend, no idea as FBT we r not having in PCC
 

if u know something abt it. Let me know

As per section 115WB(2)(D)

 

Expenditure on advertisement of any form in any print(including journals, catalogues or price lists) or
electronic media or transport system, hoardings, signs, art work, painting, banners,direct mail etc.  

 

 

is excluded..

 

But i want to know about Newspaper ADV

My Friend !! Advertisement in Newspaper is absolutely exempted from FBT. Dont worry, you shall not be required to pay FBT

No. it is excluded from FBT.

In recent amendements so many advertising expenditures are excluded like brand ambassidor etc

need the view of an expert

It is excluded from fbt 

Mr. Rakesh,

Like you said, there is exemption if the expenditure is towards advertisement of any form in any print or electronic media.  Since News paper is a print media, why you are unsure of exemption.  

 I am little confuse in Sales promotion & Advertisement.............

 

 

 

Dear Rakesh,

Scope for levy of FBT on advertisement is covered under `sales promotion including publicity`.  But certain expediture on advertiisement is excluded from the purview which includes advertisement on print media.  Hence, I believe there is no liability.

What if Advertisement in newspaper for purpose of Sales promotion?

 

Can you people explain?

Mr. Rajesh, here is my explanation;

As We all know,  advertisement is part of sales promotion and therefore  FBT on advertisement is not specifically provided for in the Act.  Further it has given exemption on advertisment expenses specified therein since it is part of sales promotion. 

Hope you have been clarified.

 

 


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