Is Advertisement given on news paper (print media) liable to FBT?
Rakesh Aggarwal (Student) (100 Points)
11 December 2008Is Advertisement given on news paper (print media) liable to FBT?
CA Jimmit D Mehta
(Employed)
(494 Points)
Replied 11 December 2008
sry friend, no idea as FBT we r not having in PCC
if u know something abt it. Let me know
Rakesh Aggarwal
(Student)
(100 Points)
Replied 11 December 2008
As per section 115WB(2)(D)
| Expenditure on advertisement of any form in any print(including journals, catalogues or price lists) or | |||||||||
| electronic media or transport system, hoardings, signs, art work, painting, banners,direct mail etc. | |||||||||
is excluded..
But i want to know about Newspaper ADV
Sujith
(Chartered Accountant)
(83 Points)
Replied 11 December 2008
My Friend !! Advertisement in Newspaper is absolutely exempted from FBT. Dont worry, you shall not be required to pay FBT
CA CHINTAN AJMERA
(Chartered Accountant)
(2987 Points)
Replied 11 December 2008
It is excluded from fbt
RAJU
(LEARNER)
(1089 Points)
Replied 11 December 2008
Mr. Rakesh,
Like you said, there is exemption if the expenditure is towards advertisement of any form in any print or electronic media. Since News paper is a print media, why you are unsure of exemption.
Rakesh Aggarwal
(Student)
(100 Points)
Replied 11 December 2008
I am little confuse in Sales promotion & Advertisement.............
RAJU
(LEARNER)
(1089 Points)
Replied 12 December 2008
Dear Rakesh,
Scope for levy of FBT on advertisement is covered under `sales promotion including publicity`. But certain expediture on advertiisement is excluded from the purview which includes advertisement on print media. Hence, I believe there is no liability.
Rakesh Aggarwal
(Student)
(100 Points)
Replied 12 December 2008
What if Advertisement in newspaper for purpose of Sales promotion?
Can you people explain?
RAJU
(LEARNER)
(1089 Points)
Replied 12 December 2008
Mr. Rajesh, here is my explanation;
As We all know, advertisement is part of sales promotion and therefore FBT on advertisement is not specifically provided for in the Act. Further it has given exemption on advertisment expenses specified therein since it is part of sales promotion.
Hope you have been clarified.
Live class on PF & ESI Enrollment & Returns Filing(with recording)
CAclubindia
