Sec.2(22)(a) talks about the release of assets by the company shall be deemed to be dividend to the extent accumulated profits whether ccapitalised or not.....here the section lays stress upon the release of assets. A mere discount extended to the shareholder can't be said to entail a realese of asset.
it is just the benifit given to them. as for deeming the giving of gold inventory to the shareholder as release of assets, the assets are not given free of cost, they are just given discount onthe purchase of such gold from the company by the shareholder. and the company is free to give discount unless it is abnormal and their is need to lift the corporate veil to know the real intention of the company..............mere discount extended can't be termed as deemed divndend.
section 2(22) is not their to tax every benifit extended by a company to its shareholder, but ot tax that benifit which seems excess or unreasonalbe and reeks of asserted intention to evade tax...........
Moreover the company is made of its shareholders and it has no responsibility to give anything to the general public.....they can grant any benifit to its shareholder subject to law made is this regard and not to evade tax........
In my view, Unless any case law is cited in this regard, its hard and unreasonalbe to deem it dividend..........