Chinese-made low-cost PC top-selling Japan market

gpbattery (uk) (28 Points)

22 February 2011  

According to media reports, Japan: the third everyone's electricity chain giants, urban camera department leading enterprise - precipitates bridge camera (YodobashiCamera) of store computer sales areas, recently staged in a dramatic scene.
 
Allegedly, after occupying most state power of the Japanese computer, be in Taiwan and China's computer instead. The latter has become the most influential leading Japanese consumer electronics stores the absolute protagonist, Japan each big PC giant is forced to launch called "network books (nets this)" ultra low-cost laptop joining this small cruel and fierce battles.
 
Japan MeiTian store precipitates bridge camera acer counters
 
MeiTian shallow lake bridge in Osaka underground 1 layer MeiTian camera shop of computer stores, this time last year, newly released Japanese brand computer occupied selling center gold position and today is acer, asus, lenovo's "world".
 
Site is a buying computer company employee of women (23) said: "the price is very cheap, function, not bad in Japanese brands. In Taiwan, mainland China, production, and for me to also do not have what differentiation."
 
Japan authoritative survey agencies MM ZongYan released data display, 2009 4 to 9 months, Japan domestic market share of sales, acer, lenovo, asus 3 companies combined share of the previous year, 14.2% increase over the same period of 2.5 percentage points. Moreover, Japan's HP (2nd), dell (position 4),digital cameras batteries Japan IBM (5 digits) is almost occupying the Japanese computer market more than half of the market share. NEC (1 bit), Fujitsu (third) although to Japanese computer manufacturing restore point face, but Toshiba as Japanese brands such as before exit 5 camps, how let Japanese computer manufacturing tycoons to be disappointed. Especially in USA series, fasten two camps in two fires and han fasten high-key offensive, Japan faction obvious ambition. And this point with Japan domestic refrigerators, washing machines, TV and holds 90% share the contrast is very bright.
 
Allegedly, at the end of last year, Internet before the popularization of the computer acceleration is China's two camps expanded rapidly Japan important opportunity of domestic market share. By reducing redundant functions, price controls in 5 million yen or so, screen size control in 10 inches, weight is controlled in 1 kilogram or so, get to the Internet this become asus, acer, lenovo are beating Japan stout "juesha weapon".
 
08 asus online this computer first launch Japanese market, namely to Japanese raised more than 100,000 yen small laptop replacement upsurge, and rapidly occupation of Japan "the first two computers" demand market. In addition, Japanese markets deflation continuous long-term, for those "as long as you can connect to the Internet, cheap can also" entry-level consumers, price cheap 3 ~ 5 into this naturally became the first Chinese large Internet, make its brand recognition get promoted continuously.
 
Since then, 2009 in October of Microsoft's latest version of the operating system Windows7 listed, again become asus, acer, lenovo enlarge market share opportunity. Three giant rapidly introduced a larger size Windows7 version of notebook computer is tasted newly, started from scale to large size higher-priced market penetration.
 
Although size bigger, the price has risen slightly, but compared with Japanese computer, price difference is about 4 million yen or so. Survey agencies BCN sen between two said: "online this success, the consumer to Taiwan, mainland China produces high credibility. Except the outside, Internet cannot be excluded other types of computers in our market share a rapid expansion of possibility.
 
Japan each big PC makers apparently unwilling "wait". "We will play a familiar domestic users in the use of advantages and convenient, function optimization and higher value added products aspect further seek differentiation." NEC sources said.
 
The personage inside course of study says: "although Japanese series manufacture titans will TV audio-visual, video and other high-end function" given "computer, trying to single inning. But still, they cannot avoid the fierce  price competition. Say so, the future market pattern still occur series of changes. Acer, asus, panasonic sdr-h80 charger
 lenovo are or will be in Japan, computer market, become exceedingly department, beauty is write the third camps."