Applicability of service tax on advertising agency ???

CA Abhishek Singh (practice) (2106 Points)

18 October 2012  

My client is an advertising agency. he purchases ad space in the newspapers like DNA/HT etc.

he sells the space to his clients who want to advertise.

my client pays to the publisher say Rs.180000/- and my client charges to the client Rs.200000/-. his commission is Rs.20000/- only.

my question : 1. is service tax applicable on payment received by my clinet (ad agency) from the person whose goods/services are advertised ? and

2. Rate of service service tax i.e. entire 200000 will be subjected to service tax or only Rs.20000/-. thanks in advance waiting for your reply.