1- PVR and RRR filmmaker tie up to promote movie by changing the logo of PVR to PVRRR . in consideration PVR receive extra income so the expenses to change the logo on every premise is recorded as ??
2- what is the accounting treatment if a service providing firm. provide free service to customers on the day of inauguration?
Know what? AS is so cheap that I have to scold it and give an answer. If you look into other paragraphs, it is evident but not sufficient for a student. Internally generated Goodwill from Indas will explain you that logos, brands are expensed because there guarantee of economic benefit inflow. Ie you can't prove it that customers coming to you because of combined roses in the brand emblems. It must be seperately identifiable and for this it takes survey and cost to the company. So it's expensed.
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