7Creative Log Designs with Hidden Symbols

Sumit Jain (CA) (4760 Points)

25 April 2009  

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7 creative logo designs with hidden symbols

Companies use logos as a medium for
 branding to earn recognition .
Here are some logos which take it to the
next step by implementing subliminal symbols
 and messages in their logo designs :

7) Goodwill Industries :


Goodwill industries is a North American
nonprofit organization which aids people
with disadvantages .
At first glance their logo looks like a face
with a smile , but with a closer look
you will notice the lower case 'g' in their logo .

6) Sun Microsystems :


Ok . May be its just me , but I didn't notice
the diamond shaped logo at the right actually
 had the alphabets S-U-N in it until recently .
Talk about symmetry . Now that's creative.

5) FedEx :


The hidden symbol in this logo is known to many.
Just in case you haven't seen it ,
there is a hidden white arrow between the
 orange alphabets "E" and "x".

4) Yoga Australia :

I love this one .
The illustration of the Australian map in
 between her bent leg and stretched out arm
 is perfectly subtle .
It would have been cooler though if the map
 was made on the lower part of her body posture ...
as Australia is refereed to as the land
 "Down under" .

3) Toblerone :


Toblerone originated from Bern , a city in
Switzerland that is rumored to mean as
“The City of bears” .
 Now do you see the yellow bear in the logo of
Toblerone Swiss Alps ? Pretty sneaky eh ?
Its nice to see a little known fun fact being
 hidden in such a popular logo .

2) Amazon.com :


Amazon.com is a perfect example of powerful
yet simple logo . The yellow arrow that points out
 from "a" to "z" neatly represents that they sell everything from A to Z .
The subtle smile of the arrow's curve is an
added bonus reflecting customer satisfaction .

1) Cluenatic :


This logo is designed for a puzzle game that
involves unraveling four clues .
Hence the letters C-L-U-E are arranged to give
 a maze like appearance .
 Another cool part of this logo design is that
 it looks like a key when viewed from a distance.
 Now that's what I call sheer brilliance