How to price your products in a marketplace and customer tips

Anand Varma, FCA; FCS. , Last updated: 04 September 2013  
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1. Introduction How you set your prices can have a host of implications for your business. Not every price you set needs to maximize your margins. Many small businesses use price to compete, change market share or create different revenue scenarios. Understanding how pricing affects your bu

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Anand Varma, FCA; FCS.
(Former Partner -Big4 firm)
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